Go to Inrix.com

New study found Shake Shack reduced Chick-Fil-A, McDonald’s and Wendy’s market share; increased overall market size

Leveraging hundreds of millions of anonymous data points, INRIX evaluated the impact of recent Shake Shack openings on QSRs in three US markets. The study focused on three new Shake Shack locations and neighboring Chick-Fil-A, McDonald’s and Wendy’s restaurants to enable cross-market analysis. Anonymized data points – also known as ‘visits’ – were collected by geo-fencing the restaurants and their parking lots.

Insights from the Study Include:

  • In the three markets studied, the new Shake Shacks diminished the market share of nearby QSR competitors
  • While Chick-Fil-A, McDonald’s and Wendy’s market share decreased, the overall QSR market share increased
  • In Charlotte, McDonald’s and Chick-Fil-A saw declines in visits by 35 and 45 percent, respectively

Trevor Reed, Transportation Analyst at INRIX, discusses the findings of the report further, which you can read in his blog.


Trevor Reed, Transportation Analyst, INRIX

Download The Report

About INRIX Research

INRIX Research uses proprietary big data and expertise to make the movement of people and goods more efficient, safe and convenient.

We achieve this by leveraging 500 Terabytes of INRIX data from 300 million different sources covering over 5 million miles of road, and combining it with our other data sources including global parking, fuel, point of interest, public transport, and road weather information. Together, our data provides a rich and fertile picture of urban mobility that enables us to produce valuable and actionable insights for policy makers, transport professionals, automakers and drivers.

The INRIX Research team has researchers in Europe and North America and is comprised of economists, transportation policy specialists and data scientists, with a mix of research backgrounds from academia, think tanks and commercial research and development groups.

Related Content:

INRIX Global Traffic Scorecard – see the analysis of congestion and mobility trends in more than 200 cities, across 38 countries.

View the report

Related Content:

CASE STUDY - Learn how INRIX and eSite Analytics partnered to shape the future of site selection leveraging mobility analytics.

View the report