INRIX Identifies Impact of Shake Shack Openings 
INRIX Identifies Impact of Shake Shack Openings
Leveraging hundreds of millions of anonymous data points, INRIX evaluated the impact of recent Shake Shack openings on QSRs in three US markets. The study focused on three new Shake Shack locations and neighboring Chick-Fil-A, McDonald’s and Wendy’s restaurants to enable cross-market analysis. Anonymized data points – also known as ‘visits’ – were collected by geo-fencing the restaurants and their parking lots.
Insights from the Study Include:
Trevor Reed, Transportation Analyst at INRIX, discusses the findings of the report further, which you can read in his blog.
Trevor Reed, Transportation Analyst, INRIX
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